In an ever-shifting world of technological advancement and increasingly complex social dynamics, the future of private clubs can feel uncertain. However, the nation’s burgeoning obsession with health and wellness may offer an answer – or at least a good indicator – of where private clubs are headed. According to Chambers’ “Club of the Future” Survey, 18% of club leaders believe that clubs will become a center for sports, health, and fitness. In fact, spa and fitness services are the fastest growing sector of the private club market – making them a top priority when it comes to building new facilities.
Unfortunately, only 10% of club leaders reported prioritizing the construction of health or spa facilities, even though 46% indicated that this facility would be critical for future relevancy. Despite the budding importance of spa facilities, only a limited number of clubs are staying ahead of the trend and working to meet future demand.
For many members, spas have become more than just a luxury – they have become an essential part of self-care. Here, we explore why tomorrow’s member will desire the services that spas commonly offer and how private clubs can swoop in to meet growing demand.
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